Rickenbacker International Corporation (RIC) began as the Electro String Instrument Corporation in 1931, founded by Adolph Rickenbacker and George D. Beauchamp. This revolutionary company produced the first modern electric guitars, revitalizing the music industry. From Hawaiian musicians in the 1930s to rock legends like the Beatles and Byrds, Rickenbacker's distinctive sound has shaped popular music for over 90 years. Today, RIC continues to innovate, providing top-quality electric guitars that inspire musicians worldwide.